Who’s found a course that truly marries brand positioning with market analysis? I’m mapping our 2025 brand refresh against feeder‑market shifts and want a practical program — ideally 6–10 hours — with hands‑on work like segmentation using STR and Google Trends so my team can pivot with confidence.
Best blend I’ve used is STR’s STAR Certification (half‑day) plus HSMAI’s Digital Marketing Essentials to stay in the 6–10 hour lane. > work like segmentation using STR and Google Trends so my team can — run a 90‑minute lab: pull 12 months of STAR by feeder DMA, overlay Google Trends for those DMAs, and lock messaging by 0–7/8–21/22–60 day windows; STAR info here: https://str.com/training/star-certification. Do you want a bundled option or are you okay mixing two micro‑courses?