And in 2022 we re-numbered 13 to 14 in a 312-key downtown property; ADR stayed flat but direct conversion rose 0.6% from Japan/Korea traffic and cancellations dipped 0.2%. Small effect, but it persisted for 3 months — has anyone else quantified superstition-driven tweaks (floor numbering, room 444, etc.) on RevPAR or upgrade uptake?
We saw a modest lift only when we merchandised it: in a 280-key airport hotel we renamed 13 as “Sky Level” and suppressed 4xx rooms on KR/JP rate plans, which bumped RevPAR +0.9% and cut cancels 0.3% over 8 weeks, but the lift vanished when we removed the OTA copy. If you haven’t, mirror the naming and filters on Expedia/Agoda and track the delta by market vs direct.
Won a July 2024 denial with a Higher‑Level Review by checking the informal conference box on VA Form 20‑0996 — no new evidence, just correcting a duty‑to‑assist miss. If you truly have “new medical evidence” after the decision, go Supplemental (20‑0995); otherwise HLR is quicker and still protects the “one‑year” back pay. Board (10182) only if you want a judge’s eyes and can stomach the wait.
Feels like your 0.6% from JP/KR is real, but 13→14 alone won’t sustain it unless you sell it. Piggybacking on @kelly_k85, A/B for 6 weeks so KR/JP sessions see “no 4xx rooms” and 13 labeled “Sky Level” on the engine, then track pre‑arrival floor‑change requests and upgrade add‑ons by channel, not just ADR. If it repeats in a different quarter, you’ve got more than seasonality.