The most profitable room types in 2023

Have you noticed which types of rooms are bringing in the biggest profits lately? In my market analysis, I found that premium suites have surged in demand, especially during the summer months… I’m curious if other revenue managers are seeing similar trends or if there’s a different goldmine in their hotels.

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I’ve definitely seen premium suites booming lately too — it’s like everyone suddenly wants to live it up — that said, I also think boutique rooms are catching on with younger travelers looking for unique experiences. Have you looked into how design influences your booking rates?

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It’s interesting how demand shifts like this; it feels like the hotel equivalent of fads — one minute it’s premium suites, and the next it could be treehouses! Have you looked into how the off-season could affect those trends? Your insight on summer demand makes me wonder if it’s sustainable.

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